Content Strategy & Planning

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Your Roadmap to Digital Success

Ever feel like you're creating content, but it's just… floating out there? You're putting in the effort, but maybe you're not seeing the impact. Perhaps you're overwhelmed by a million ideas, unsure where to even start, or struggling to connect your content directly to your business goals. For medical clinics, tourism boards, or Veteran's organizations, this often means your vital message isn't reaching the people who need it most, leaving potential patients, visitors, or supporters unreached.

Umber Collective Marketing & Consulting understands that content without a clear purpose is like a journey without a map. That's why our content strategy and planning services are designed to give you that essential direction. We're here to help you move from feeling overwhelmed to feeling empowered, ensuring every piece of content you create serves a specific objective and contributes to your overall growth.

We'll start with a friendly chat, a discovery process where we dive deep into your unique goals and current pain points. This helps us understand precisely what you want to achieve, allowing us to build a tailored strategy that guides your content efforts effectively.

Contact Umber Collective today to see how we can tell your brand story.

Contact Umber Collective

Our Content Strategy Packages:
Your Blueprint for Impact

Whether you're a seasoned writer looking for expert direction or just need a clear path forward, we have a strategy package designed for you. Each package is crafted to provide actionable insights, ensuring your content is always on target, attracts the right audience, and helps you achieve your business objectives.

Package I: Topics & Keywords

This is your essential starting point for clear, focused content creation. We'll identify the most impactful topics and pinpoint the exact high-volume keywords your audience is searching for. This ensures your content isn't just well-written, but also highly discoverable.

  • What you get: A curated list of topics (either from your suggestions or our research-backed ideas) and a list of high search volume keywords that should be strategically integrated.

Example for a Dental Clinic: For a topic like "Wisdom Tooth Removal," we'd provide top keywords such as "wisdom tooth removal," "wisdom tooth extraction," "sedation dentistry," and "oral surgeon." This ensures your content speaks the same language as your potential patients.

Package II: Topics, Keywords, & Metas

Building on the foundation of Package I, this option enhances your content's online visibility even further. Beyond topics and keywords, we provide the critical elements that help search engines understand and display your content effectively.

  • What you get: Everything in Package I, plus expertly crafted meta titles and meta descriptions in a tested format. These are the snippets that appear in search results, enticing clicks and clearly communicating what your page is about to both search engines and users.

  • Example for a Dental Clinic: For that "Wisdom Tooth Removal" content, you'd receive the topics and keywords, plus optimized meta titles and descriptions like:

    • Meta Title: "Fort Collins Wisdom Tooth Removal & Extraction | Sedation Dentistry"

    • Meta Description: "Trust the oral surgeons at Sample Dentistry in Sampleville for wisdom tooth removal- now offering sedation dentistry options. Call today!”

Package III: Topics, Keywords, Metas, Headings, & Outline

This is our most comprehensive content strategy blueprint, designed for those who want a detailed roadmap for every piece of content. We provide a complete framework, ensuring your content is perfectly structured for readability, SEO, and reader engagement.

  • What you get: All the benefits of Package II, plus a detailed breakdown of 3-6 paragraph headings and a general description of what each section should include. We'll also provide designated keywords for each section, ensuring every part of your content is optimized.

  • Example for a Dental Clinic: For the "Wisdom Tooth Removal" topic, you'd receive all previous deliverables, plus an outline like:

    • Main Heading: Wisdom Tooth Removal: What to Expect & Why It's Necessary

    • Section 1 Heading: Understanding Wisdom Teeth: When Removal is Recommended (Keywords: impacted wisdom tooth, wisdom teeth symptoms)

    • Section 2 Heading: The Wisdom Tooth Extraction Process (Keywords: wisdom tooth extraction procedure, local anesthesia, general anesthesia)

    • Section 3 Heading: Sedation Options for a Comfortable Experience (Keywords: sedation dentistry, nitrous oxide, oral sedation)

    • Section 4 Heading: Post-Extraction Care & Recovery Tips (Keywords: wisdom tooth recovery, aftercare instructions, pain management)

Ready to stop guessing and start creating content with purpose? Let's build a clear, effective content strategy that helps your business truly shine online. Contact Umber Collective Marketing & Consulting today to get started.

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